# What is Off-Peak

Off-peak periods are the **CONSISTENTLY** **RECURRING** hours, days, or months when you typically earn less revenue than you usually generate on average. It could be intraday (e.g., 2-4 pm most weekdays), specific days (e.g., Mondays, Thursdays,  every week), or seasonal (January, or March to May). <br>

Identifying an off-peak period in financial terms for a service-providing business involves identifying times when revenue generation is significantly lower than peak revenue periods.  A simplified definition without the recurrence time variables depends on the business's model, but the key comparison points are:

1. **Peak Revenue (PR)** – The maximum revenue attained during the highest-demand period.
2. **Average Revenue (AR)** – The mean revenue earned over a typical day or period.
3. **Off-Peak Revenue (OPR)** – The revenue during traditionally low-demand periods.
4. **Revenue Threshold (RT)** – A defined percentage or value below PR or AR that categorizes a time slot as off-peak.

**Off-peak periods** occur when a business generates less revenue than its defined threshold, which is below its peak or average revenue, due to slow consumer flow or a lack **of service demands**.

For more details, please refer to our [**Off-Peak Analysis section**](/overview/off-peak-analysis.md).


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